In a world that is commoditizing very fast, design is one of the most effective
ways to differentiate oneself. Therefore design is everywhere. It is not about
adding features. It is about elegant solutions that eliminate unnecessary
complexity, that need no lengthy explanation and that are subtle by nature.

What do I do?

I take everyday products to a higher level I am able to add design to everyday
products that take them to a higher level, both in a emotional and functional
sense.

Why am I unique?

I deliver affordable uniqueness. I am looking for the optimal balance between
high perceived value and a good price.

What is my concept?

Surprisingly smart shows a positive attitude towards the industry. XD is
differentiating itself by being surprisingly smart. By taking everyday products to
a higher level, by being unique but always affordable. Surprisingly smart stands
for my products, but also for the way I communicate. In every aspect I am
surprisingly smart in order to really stand out of the crowd.